You're making big decisions with little head space and no one to sense-check them with.
Should you take that second site? Is your wholesale pricing too low? Do you rebrand now or wait? You're not struggling because you don't know what you're doing. You're struggling because you're making every decision alone at 11pm. The founders building the brands you respect? They didn't do it alone. They had people in their corner.
Challenging their thinking. Spotting what they couldn't see. That's what Founder Sessions is.

Founders Sessions
One day a month to work on your business.
With people who actually get it.
Plus access to your own founders circle.
Maybe you want to know how others overcome similar challenges. Maybe you need to hear different perspectives. Maybe you're struggling to carve out time to work on your business. Maybe it's just that you're tired of making every decision alone at 11pm.
Here's the truth: You're not going to figure it out by yourself. Not because you're not capable - but because you're too close to it. The founders building the brands you respect? They didn't do it alone. They had people challenging their thinking, spotting what they couldn't see, making the hard bits easier.
That's what Founder Sessions is. Not networking. Not a course. Not someone telling you what to do. Just dedicated time to work ON your business, alongside other founders who are building something real - working through the decisions and taking actions that actually move your business forward.
What actually happens on the day
9:30-10am: Get focused
We'll help set you up for the day. You'll leave this 30 minutes crystal clear on your priority. No more "I'll figure it out as I go."
10am-1.15pm: Working ON the business
This is your time. Quiet space. Zero distractions so you can get your head down.
That strategy document you've been meaning to write? Write it.
That pricing calculator you've been avoiding? Build it.
That brand refresh you've been thinking about? Map it out.
You're not alone in a coffee shop hoping for focus. You're in a room with other people doing the same thing.
And if you get stuck? Someone in the room has probably dealt with it before.
1.15pm-2pm: Time out
Lunch. Sorted and paid for
2pm-4pm: Get unstuck
2-3 people bring their biggest challenge to the group.
"I'm rebranding and stuck between two directions. Here's what I'm thinking - what am I missing?"
"A landlord wants me to open a second site but the deal feels off. Anyone else had something similar?"
The group shares their experience, questions you hadnt considered, perspectives you couldn't see, solutions you didn't know existed. You leave with clarity and ideas on what to do next.
4pm+: Social
Stay for drinks, or head off. No obligation either way - If you stay, it's relaxed, no agenda social time with peers.

What you'll get
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10 full work days a year | Time working ON your business, not just in it. No emails, no firefighting.
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Fresh perspective on the decisions keeping you up | That pricing structure you've been mulling over? The positioning that could be sharper? Bring it to people who've faced similar challenges. Different eyes see different things.
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Faster progress | Stop spinning on decisions for weeks. Dedicated time to go through them, alongside with people who understand what you're building.
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Strategic facilitation | Our founder, Sophie guides conversations, spots patterns the group might miss, brings 20+ years of retail and hospitality, and coaching experience when it's useful.
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Less isolated | Other business owners are also dealing with tricky negotiations, staffing headaches, cash flow questions. Just knowing that helps.
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Everything sorted | Lunch, coffee, tea, drinks included.
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WhatsApp group & Notion portal between sessions | for quick questions and recommendations.
How Applications Work
We keep it simple but intentional.
The Process
1. Fill in the application (takes less than 10 minutes)
2. We review within 48 hours and let you know if it's a fit
3. If accepted, you'll get payment details and session logistics
4. If not quite right, we'll suggest alternatives (Social Club, coworking, or other resources)
What We're Looking For
✓ Operating business in retail, hospitality, leisure, or lifestyle
✓ 6+ months established (not brand new)
✓ Growth-minded and ready to work ON your business
✓ Can commit to monthly attendance
✓ Ready to contribute to the group, not just take from it
Not Quite Ready?
→ Too early stage? Start with Social Club (£25/month
→ Can't commit monthly? Join our free quarterly coworking
→ Need 1-1 help instead? Check out Power Hours
We want this to be the right fit for you AND the group.

Become a Founding Member
Be one of the first 15 founders.
£1,140 (95/month) | No long-term contract | Founding member rate locked for life
Monthly sessions (not Aug/Dec) | 9:15am-4pm + drinks social
Included: Facilitated sessions (lunch & tea/coffee included), year-round peer support via WhatsApp, Notion & socials
London | Max 15 founders |
You'd be part of the founding group
Applications close January 26th.
This is for you if:
✔ You're building a brand you're genuinely proud of and doing the work - not just talking about it
✔ You're at a stage where you need perspective and are making bigger decision - you'd benefit from dedicated time with people who understand
✔ You're can commit to showing up monthly
✔ Growth-minded but not interested in burning out
✔ You want honest feedback, not just cheerleading
✔ You're ready to help others think through their decisions too - this only works if everyone contributes
This isn't for you if:
❌ You can't commit to monthly attendance
❌ You just want to "network" or target attendees for sales leads
❌ You aren't ready to be open about challenges
❌ You want experts to tell you what to do (this is peer support, not consulting)

I find the space very supportive and uplifting. I'm so glad i joined.
"As a business owner and self employed person, working can become very isolating and lonely. It's great to have people to bounce ideas off and have some social times in your calendar. I find the socials very supportive and uplifting. I'm so glad i joined."
Bukola, Arts by Kola
Apply to join
£1,140 (£95/month)
No long-term contract | Founding member rate locked for life
Included: Facilitated Monthly sessions (not Aug/Dec - lunch & tea/coffee included), year-round peer support via WhatsApp, Notion & socials
London | Max 15 founders
Applications close January 26th.
Got questions? Get in touch -

Who facilitates
Sophie, Founder of Market & Me
Sophie brings over 20 years of experience across retail and hospitality. She's led teams for national fashion, food and cosmetic brands, then spent nearly a decade with landlords and developers including Westfield and Transport for London, leading on strategy, customer experience and performance. She's coached hundreds of businesses over the last seven years, and runs her own consultancy and travel company.
Founder Sessions is facilitated peer support. Sophie guides conversations, identifies what the group might miss, and provides strategic insight when needed - but the real value comes from the group working through challenges together. She's a founder too, navigating the same journey.
Frequently asked questions


