Meet the Team

Sophie started out on the shop floor and as a stock room girl at Ted Baker, then spent the next ten years on the brand side, from running stores to head office retail ops, marketing and events, heading up retail nationally, opening new sites and managing store teams.

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After that she moved over to the landlord side. At Westfield she worked one to one with brands on their performance, from the day-to-day running of their stores to the bigger questions about where their business was going. At Places for London, TfL’s property company, she wrote the 10-year retail strategy for a 5,500-acre estate of 2,500 properties, and turned it into the plan the teams used to deliver it.

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Over 20 years she's worked with more than 1,000 brands across both sides, and through Market & Me she brings all of that to founders who are trading and ready to grow, and to councils, landlords and destinations who want the right businesses in their spaces.

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She's also an Enterprise Nation and Grow London Local adviser, an acredited member of the Association of Business Mentors, and runs our workshops and bootcamps.

Nikki's spent over 15 years understanding consumer behaviour, what drives them, working out who shops where and why across the UK and Europe. Her experience is from both consultancy and client side.

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As an insight and strategy lead at Westfield, she tracked how individual brands were trading and forecast where they were heading, led the insight programme to drive business decisions and discover commercial opportunities. She supported the nine Heads of Marketing to identify their key customer groups and how to reach them, and tracked the Westfield rebrand as it rolled out across its European centres. She led each UK centre’s yearly customer strategy, from leasing goals to brand activations and the events calendar.

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Nikki supported the Senior Leadership Teams with key business projects including the branding, marketing and requirement setting. 

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Her consultancy experience spans mixed-use developments, shopping centres, retail parks and brands. She recommended new brands and new uses for empty units and lease breaks, and checked each one against how that brand trades in similar towns across the UK.

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Here at Market & Me she leads the data and insight strategy, so every recommendation we make starts with who’s in the catchment and what they’ll come back for.