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THE EDIT
Honest reads. strategy, growth & mindset.
Honest insights on strategy, growth and what's actually worth your attention as you grow your business. For founders and business leaders in retail, hospitality and lifestyle.

FEATURED READS


You Don't Have A Marketing Problem (And Here's How To Tell)
If your marketing isn't working, the problem probably isn't your marketing. Here's how to tell what's actually going on in your small business.

Market & Me


Is It A Slow Season Or A Structural Problem? Here's How To Tell.
Not sure if your business is having a slow season or facing a deeper problem? Here's how to tell the difference and what to do about it.

Market & Me


If Your Business Has Been Built On Referrals, Read This
If your business has relied on referrals and they've started drying up, you're not alone. Here's why it happens and how to build a more resilient strategy.

Market & Me
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Think of me as your industry insider. The one who tells you what's actually going on, what's working for other founders right now, and what you probably need to hear.


You Don't Have A Marketing Problem (And Here's How To Tell)
If your marketing isn't working, the problem probably isn't your marketing. Here's how to tell what's actually going on in your small business.

Market & Me


If Your Business Has Been Built On Referrals, Read This
If your business has relied on referrals and they've started drying up, you're not alone. Here's why it happens and how to build a more resilient strategy.

Market & Me


Networking for Founders Who Hate Networking
I had someone hold me accountable to saying hello to three people at my first networking event for my own business. Left to my own devices, I'm not sure I would have gone. But once someone sets a challenge? I don't like not meeting it. So I went. And those first few were nerve-wracking, but nowhere near as bad as I thought they were going to be. Four years and a lot of events later, I still remember that feeling. The overthinking, wondering if I was doing it wrong, not knowin

Market & Me


The One Thing Successful Founders Have (That You Probably Don't)
There's a pattern I've noticed as a business coach & strategist. The ones that grow - that scale without the founder burning out, that make decisions quickly, that navigate challenges without getting stuck for months - they all have one thing in common. Not funding. Not a brilliant idea. Not even working harder (though they do work hard). Successful founders have people around them who can challenge their thinking. Not just employees. Not just a coach. Not just courses or net

Market & Me


Nine questions worth sitting with before you plan your 2026 business goals
If you're anything like me, and the founders behind the businesses we work with, you'll have 47 ideas swirling around about what to do this year. Before you jump into planning mode, here are a few prompts that might help you get clear on your 2026 business goals. Tip: Don't rush these. Sit with them. Be as honest as you can. See what comes up. On Your Business What worked last year that you want to do MORE of? Not what you think you should do. What actually moved the needle.

Market & Me


How to Make Sure Your 2026 Business Goals Don't Fail by February
Setting business goals 2026 is the easy part - building the structure to achieve them is what matters

Market & Me
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