The Social Club
You're not just running a business. You're building a brand people care about.
That means there's no template. No proven playbook. No one telling you if your pricing is right, if your positioning makes sense, or if that gut feeling about your next move is spot on.
And honestly? Making every decision alone gets exhausting. Even when things are going well.
Should you raise prices? Is everyone else finding this bit hard or is it just you? When something actually works, who do you even tell who'll get why it matters?
The Social Club is where founders building independent brands in and around retail, hospitality and lifestyle come to stop doing it alone.
Community, connection, and support from people who understand what you're navigating.
Who the Social Club is is for
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Founders building independent brands in retail, hospitality, leisure and lifestyle
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You're growth-minded but not interested in burning out to get there. You care about quality, about the experience, about building something that lasts. You're figuring it out as you go - not following a template.
If that sounds like you, keep reading.
Founders Sessions
One day a month to work ON your business. Properly.
First Tuesday | 9.15am-6pm | Central London
When did you last have proper space to work ON your business? Not firefighting. Not reacting. Actually making progress on the big stuff - pricing, positioning, strategy.
That's what this is. Dedicated work time with other founders who genuinely get what you're building.
What happens:
Morning: Help getting focused, then 3 hours of distraction-free work time
Lunch: On us, sat with fellow business owners
Afternoon: Problem-solving, founders circle session - bring challenges, get fresh perspectives from peers
After: Social time over drinks
What you get:
✓ 10 full work days a year to move your business forward
✓ Strategic support from up to 11 other founders
✓ Faster decisions - leave with clarity, not more to think about
✓ Everything sorted - lunch, coffee/tea included
✓ Quarterly social events - drinks, dinners, socials
✓ Group chat - quick questions, recommendations, genuine support from other founders
£1,140 (or £95/monthly installments)
Max 12 founders
Socials
Stay connected without the full-day commitment.
You want to be around people who get it. You'd like access to the community. You're just not quite at the stage where monthly full-day sessions make sense yet.
Social Club Membership gives you:
✓ Quarterly social events - drinks, dinner, actual conversations (not networking small talk)
✓ Free co-working access - all our quarterly open sessions
✓ Group chat - quick questions, recommendations, genuine support from other founders
✓ First dibs on Founder Sessions - when your business is ready for it, you're top of the list
Perfect if you're in the earlier stages of building your brand and want community around you.
£25/monthly, cancel any time
Coworking
Quarterly. Open to everyone. Free.
Work alongside other founders for a few hours (9:30am-1pm).
Sometimes you just need a change of scene and people around who understand what it's like to run a business.
No networking. No pitching. Just focused work time in good company.
Bring your laptop and whatever needs doing.
The founders building the brands you respect? They're not doing it alone.
They have people in their corner. Challenging them. Supporting them. Making the hard decisions easier. That's what the Social Club is.
You know what you need to do - sort that pricing, sharpen your positioning, finally tackle the strategy you keep pushing to "next month."
You're not going to figure it out at 11pm on a Friday. You need proper time. With people who actually understand what you're building.
Founder Sessions launch February 2025.
12 spots only.
Apply to join the Founders Sessions →
Not ready for monthly sessions?
Sophie was so lovely and hosted a great session that was a really warm/safe space. Lots of valuable insights were given which led to lots of lightbulb moments for me. Definitely suggest attending.
Chloe Vincent
So supportive and helpful, a great tool to help grow your business and network!
A great way to meet like-minded people and gain genuine support.
Very impressed!